Aimed at city living dogs who’s owners live high-paced life. Urban Mutts is the UK's first Dog Hotel and Day Spa, a destination 100% focussed on the wellbeing of dogs. We worked with Urban Mutts to help develop and position their brand.

We wanted the brand to echo the playful character dogs have. The 'U' becomes the dogs tongue, a sign of happiness and that a dog is relaxed, reflecting the effects the brand and the services it offers has on the customer (the dog). The language within the space uses bold type, common dog commands but aimed at their owners.

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