Watmuff & Beckett / Soup Packaging
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Brief
Watmuff & Beckett stock some of biggest supermarket chains in the country with their premium range of soups and risottos. We were approached with the goal of evolving their brand and packaging.
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Solution
We took the line drawings that already loosely existed and made these the main part of their brand. The front of packs used common utensils incorporating a clever show through. On the rear of the packs we created caricatures of Watmuff & Beckett to introduce some personality to the brand.
Our soup and risotto packaging won silver at the Cream Awards 2011.
