Toast / In-store Animation
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Brief
Toast is a new chain of cafés that, yep you’ve guessed it, sell toast. Our job was to capture the cafés quirkiness and create a brand that was full of personality.
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Solution
Using the negative space out of the letter ‘A’ we created a neat little icon that has lots of character. The brand is light hearted and fun.
Our Toast identity received a bronze award at the Cream Awards 2011.
