The Draughtsman / Logo
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Brief
Matt Wellsted (aka The Draughtsman) is a very talented illustrator and is able to turn his hand to any style of illustration. The brief was to create a brand that reflected The Draughtsman in an interesting way.
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Solution
Matt is very personable and likes to work closely with his clients. We saw this as the key to developing the brand especially with his identifiable floppy hair and distinct thick, black glasses. He himself is the brand.
We used this insight to form an identity loaded with personality. It’s an identity that immediately clicks into place when the client meets him.
