Paper Magazine / Art Direction
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Brief
Paper Magazine is a cultural publication covering all aspects of life in and around Somerset. We were set with the challenge of putting together the creative concept (USP) of the magazine. The task was how to make a small team of reporters seem bigger!
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Solution
The concept we developed was a magazine with 10 faux reporters. Each reporter is derived from places in and around Somerset. The style of illustration we commissioned helped to create a feeling of nostalgia, hinting at past newspaper styles and old book characters giving each reporter a charm of their own.
