Eat Me Cakes / Cake Boxes
-
Brief
Eat Me Cakes bake seriously delicious cupcakes. We were asked to create a brand that stood out from the over populated cutesy cupcake branded market. A more solid and commercial identity was required.
-
Solution
After researching into the cupcake market we were astonished at just how many identities merged into one. Based on this research we created a logo that focused less on the physical form of a cupcake and more on the inability to resist biting into a freshly baked cake.
